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Chain Reaction Cycles is an online retail website selling sporting goods focusing mainly around cycling. Based in Doagh, in Northern Ireland,〔("Danske Bank gets top spot in Belfast Telegraph's Top 100 Companies " ). ''Belfast Telegraph''. By Margaret Canning – 12 May 2015〕 in 2013 Chain Reaction Cycles is the largest online bike shop in the world.〔(Irish Times - Pretax profit of €170m at world's largest online bike shop ). ''Irish Times''〕 Chain Reaction Cycles specialise in selling equipment and apparel for various disciplines of cycling including mountain biking, BMX, cyclocross, road cycling, triathlon and running equipment. ==History== Chain Reaction Cycles started out as a small bike shop named Ballynure Cycles which was opened in 1985 by George and Janice Watson〔("Nicholls Fuel Oils highest ranked family business in Belfast Telegraph's Top 100" ). ''Belfast Telegraph''.〕 using a £1500 bank loan in the small village of Ballynure in Northern Ireland. The business moved to larger premises in Ballyclare in 1989 and the name of the shop was changed to Ballyclare Cycles. During this time the Watson family organised some of the first ever downhill races in Ireland and put together the first ever Northern Ireland Downhill series. As business continued to grow a mail order service was created and adverts were placed in cycling publications. In 1998 the business was moved again to a warehouse to accommodate the increase in orders through the mail order service. In late 1999 the company registered domain name www.ChainReactionCycles.com and launched the Chain Reaction Cycles website. The first sale was a chain link sold for 11p chain.〔(Retail Week - Chain Reaction: 10 things you didn't know about the cycles etailer )〕 The sales grew each year, and eventually Chain Reaction Cycles became the world’s largest online bike store. In 2011 revenues were £136.4 million (€170 million).〔 Its peak sales were in 2013, at £155.6 million.〔("Ballyclare-based Chain Reaction Cycles sees its profits rise" ) By Symon Ross ''BBC News NI'' 14 October 2014〕 By this time the website was providing multi lingual service and currency options for many countries.〔(BBC News - Online-bike shop Chain Reaction makes £13m profit )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Chain Reaction Cycles」の詳細全文を読む スポンサード リンク
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